I believe this is known in the PR trade as “generating buzz.”
(Title, subtitle, and author credit subject to possible revision.)
Yes, that is Carl’s work. The guy is a mensch.
UPDATE! I’m now waiting for my review copy from the printer. If all is well with it, you should be able to buy copies right here very shortly. (Like maybe in a week.) Or you can order it from your local bookstore once I get the ISBN assigned.


